In real estate, knowing who represents your interests is essential. Many buyers are unaware that the agent showing them a property may, in fact, be working for the seller.
In traditional transactions, most real estate agents are contracted by the seller. Their responsibility is to secure the best possible outcome for the seller—typically, a higher price and favorable conditions. For buyers, this structure can create a potential conflict of interest.
This is where a Buyer Agent becomes relevant.
Clarifying the Roles: Seller Agent vs. Buyer Agent
Understanding the distinction between these roles helps clarify how representation works:
• Seller Agent (Listing Agent): Works on behalf of the seller. Their primary duty is to market the property and achieve the best sale conditions for the seller.
• Buyer Agent: Represents the buyer. Their role is to assist with property search, provide guidance, and negotiate with the buyer’s interests in mind.
The key difference lies in who they are working for.
How a Buyer Agent Supports the Purchasing Process
Working with a Buyer Agent can provide structure and support throughout the purchase process. Their contribution can be particularly helpful in the following areas:
1. Unbiased Representation
A Buyer Agent works exclusively on the buyer’s behalf, without the dual responsibility of serving the seller’s interests.
2. Comprehensive Market Access
Rather than focusing on a limited portfolio, Buyer Agents search across the full market—including off-market listings—based on the buyer’s criteria.
3. Time and Resource Efficiency
By pre-selecting properties that meet specific needs, Buyer Agents help buyers avoid unnecessary visits and focus on relevant opportunities.
4. Informed Negotiation
With market insight and local data, a Buyer Agent can support realistic pricing strategies and informed decision-making.
5. End-to-End Guidance
From due diligence and document checks to navigating legal steps, Buyer Agents often coordinate with notaries, lawyers, and contractors to streamline the process.
6. Discretion and Confidentiality
Particularly in the high-end segment, transactions are often handled off-market. In such cases, Buyer Agents operate with discretion, offering privacy to clients.
Case Study: Discreet Buying Practices in the UK
A recent Financial Times article explored how London’s ultra-prime market is increasingly driven by discreet professionals—agents with no online presence, working entirely through referrals.
In these transactions, agents often anticipate clients’ needs through personal relationships rather than volume-based marketing. While some agents operate for both sides, buyers in this segment prioritize confidentiality, tailored service, and off-market access—sometimes accepting hybrid models in exchange for results.
International Perspectives: The United States Model
In the U.S., Buyer Agent representation is standard practice. According to the National Association of Realtors (NAR), 87% of buyers in 2022 used an agent, with most benefiting from buyer-specific representation.
Commission fees are usually shared between agents representing each side, meaning buyers typically receive this service at no additional cost.
As Realtor.com emphasizes, Buyer Agents help clients stay informed, avoid overpaying, and navigate complex markets with greater confidence.
The Situation in Europe and France
In Europe—particularly in France—the concept of Buyer Agency is less common but gaining interest, especially among international buyers. Many are surprised to learn that agents often work for the seller and may not provide fully independent advice to the buyer.
Without dedicated support, buyers can face challenges such as:
• Overpaying for a property
• Missing out on private or off-market opportunities
• Dealing with unfamiliar legal procedures and documentation
As a result, a growing number of buyers—especially in cities like Paris—are choosing to work with independent Buyer Agents.
Conclusion: The Value of Independent Representation
Buying a property is not only a financial decision but also a personal and often emotional one. Having a real estate professional focused entirely on your interests can provide clarity, efficiency, and peace of mind.
Understanding who represents you is a key step toward a more informed and secure transaction—whether in your home market or abroad.
